Casinos and Artificial Intelligence: Good or bad?
The entire entertainment industry focused mostly on casinos or so-called gambling is perhaps one of the most controversial and regulated areas in the world. It is also a fairly lucrative business that grows in numbers in a significant way thanks to technology.
In the economy presented by the United States, you can see how annual revenues go up to $138 billion, and this only through casinos, which allows more than 700,000 Americans to be employed. With all this, it is still expected that by the end of the year 2020, the annual performance worldwide will reach half a billion dollars.
The industry is taking advantage of the internet to increase profits. Casinos are quite familiar with what marketing would be using databases, an incredible power. This makes them invest a lot of time in it, after all, they know exactly how it works.
It is here that Artificial Intelligence comes in, designed as a way to put an order in all that confusion that data collection provides the same goes for the analytical method.
Artificial Intelligence (AI) is based on some statistical models and algorithms that are quite complex. This allows the instructions to be followed and at the same time to go beyond them, moving even towards a system with reflective learning and also with the dedication to better work.
Artificial Intelligence (AI) A challenge for the industry?
Every consumer of gambling is different in many ways, which represents a big difference with consumers in other areas, such as regulars in movies or restaurants.
Predicting the contribution to the result of the companies is the objective and one of the complications. An example would be with the service provider, which cannot assure how many the people who will subscribe are, but it has determined what is the amount to be paid by those who decide to stay.
More on the other side of the coin you can see that the gaming industry works in a different way.
First of all, most players lose instead of winning; the amount of money is relative since while some only lose a minimum amount, there are others that end in a few minutes with hundreds of dollars less. The same goes for those who win, there are minimal amounts and huge profits; the latter is especially disturbing to all who operate the game, after all, they are unpredictable.
The difference in casinos is seen with artificial intelligence
Artificial intelligence has the ability to unite and process individual data of all kinds and quality, such as the records in the game, the identities of people online, the content they frequent and exhibit on social networks, and also the constant accumulation of various contents that can subsequently produce ideas regarding user preferences. Nowadays it is one of the ways to give a stronger impulse and reach to the most used marketing.
With all this, it is concluded that artificial intelligence can facilitate the location of potentially valuable and, above all, profitable clients, these are referred to as MVPs.
The strategy used by casinos to generate growth is based on a certain number of players winning, and that this information is shared.
The problem is that when attracting all kinds of users the requirement of different models in data marketing is very different from each other. Those who operate in casinos have to know what the MVPs are, locate them, and that is where the AI makes its triumphal entry.
Artificial Intelligence (AI) also allows an ability to absorb factors such as the number of times a user visits a casino platform, how much he bet in total each time he enters and the way in which the player divides the bet both in Slots like on the table.
In this way, it is best identified which are the most valuable clients that are in the business.
The implementation of artificial intelligence, linked to the entertainment industry allows the marketing effort to be even greater, and even more effective or efficient; after all this, it generates much higher profits and increases the predictability and the stability in the profit rates remains intact. But, the use of AI is limited on platforms such as iGaming.
Even with all this, there are many machines that use Artificial Intelligence (AI) in the online area of casinos, to minimize the traps and even facilitate the game just at all times.
Slots are generally games where a user faces a computer or a kind of system, which are now replaced by Artificial Intelligence (AI).
It should be noted that artificial intelligence is also able to detect players who present risks of addiction, this by analyzing the behaviors and patterns they have.
Thus, the community of players has more opportunity to receive help if the suspicions are real.
Artificial Intelligence (AI) also has a trick up its sleeve in these cases, and is based on modulating the user, and then goes monitoring it for a long time. All this will allow for a healthier gaming environment, in which everyone comes out more than benefited.
The entertainment industry can consider artificial intelligence as the future that will take the sector to a new level.
It will provide operators with incredible ease of reach, and it is possible to increase the popularity of the platform, and just by using artificial intelligence! With all this, the advantages do not end, because it serves as a tool that allows every player with better opportunities.
There is no doubt that it is a step to greatness in casino games, as it can promote fun while keeping the annual income intact, which is very important. Without forgetting clearly that it helps with the detection of problems in the mental health of the players, an issue that never goes unnoticed in this industry.