There were millions of users using YouTube, who are the most popular video platform in the world. Many of these users had gaming channels. After banning the gaming channels for a month, YouTube decided to lift the ban. However, they didn't give any reason for lifting the ban. Apparently, they lifted the ban only on those channels that had the highest views, and were the most popular among the YouTube community. These channels showed many hours of playing different types of games. Some of these channels showed games that had casino themes. The platform claimed that these channels violated the rules agreed upon by the user community of YouTube. According to YouTube, all video bloggers have to abide by these rules.
This information spread rapidly throughout the internet. Thousands of users asked why their favorite gaming channels were shut down. In the beginning of June, the platform contacted gaming channels via email stating that their channels were being shut down due to multiple offenses.
The gamers claim that when they read the email, they were shocked. They claim that this was the first time they ever saw anything about this offense. Therefore, they didn't have much opportunity to fix the issue, as YouTube doesn't normally answer inquiries like this.
Emails sent by the platform explained that YouTube prohibits any kind of content that promotes or causes violent behavior and/or risky activities that cause major harm or death. An example of this type of content includes videos promoting use of drugs, drinking alcoholic beverages by minors, smoking cigars, or building bombs.
In contrast, when gaming channels show games of chance and/or casinos, the platform mentions none of the previously mentioned prohibited contents including obvious promotion of violence. Therefore, the channels may not have violated any of the policies set forth by YouTube. That is why I think many of the million-plus users on YouTube supported this decision and caused the news to go viral.
As reported in many publications, this isn't the first time YouTube took harsh actions against gaming channels, shutting them down without providing a reason. Early Last year (2018), YouTube changed its monetization policies. As a result, it had negative effects on many YouTube creators who earned money through advertisements. These new policies required YouTube creators to have a high number of subscribers before they could still earn money from advertisements. Many popular YouTube creators were upset and expressed their displeasure publicly.
Ultimately, they created enough publicity that YouTube eventually allowed them to restore their advertisement notifications and gaming channels returned to what they originally were. One of the YouTubers negatively affected by this decision was Brian Christopher, who owned one of the top-rated casino/gaming channels.
He stated he thought about quitting YouTube altogether and just keeping his followers on Facebook instead. He stated that moving all his public relations efforts to Facebook appeared to be his best option so far to calm down his followers and to continue working on his job.
Sanctions included completely shutting down accounts for the gaming channels that were affected and preventing their owners from opening up additional YouTube accounts. Thus, the gaming channels with tens of millions of followers were unable to function and thusly prevent their owners from generating income from them.
This occurred as a result of the fact that, according to the number of followers a channel has, it provides its owner with the possibility of negotiating products or services for which the channel is related to casino games.
Therefore, there was a lot of shock when the sanctions that were placed on YouTube were suddenly repealed. There was an abundance of evidence showing that after taking drastic action, YouTube is trying to backpedal and remove these penalties. The majority of the controversy surrounding this situation ended as a result of the direct involvement of Vladimir Putin, president of Russia.
The primary purpose behind this controversy was the fact that the Internet Association in Russia filed a complaint concerning YouTube automatically showing gambling advertisements before every video on the site. As a direct result of this complaint, the russian Federal Antimonopoly Service requested Google (the parent company for YouTube) block gambling advertisements on their website in Russia.
Approximately a year ago, Russia enacted a new law establishing a list of unregistered/unlicensed gaming companies that operate internationally and offer their services in Russia. However, it wasn't until january 1st of this year that this law went into effect.
Prior to january 1st of this year, in April 2019, Russia conducted an operation involving over 250 websites with advertisements for online gambling and casino games. The federal service for supervising communications in Russia initiated this operation at the request of the federal service for taxation in Russia to eliminate each website offering unlicensed/illegal services. Prior to conducting this operation, Russia's federal taxation service received approximately 89,000 complaints concerning online betting sites within the first three months of 2019.
These severe sanctions imposed by YouTube are sending a clear message to its users: although having thousands of subscribers can help you gain success with your content on YouTube, if you're unable to manage your dreams, then you'll lose everything.
Without a doubt, social networks have incredible power on the World Wide Web. News can quickly become viral among users and attract many people and notable individuals to participate in a particular issue. Therefore, we can see that social networks can present many advantages for users and create large sums of money if they produce good quality content and if they understand how to please their fans.
Nevertheless, they can also represent great disadvantages for users if they don't learn how to handle it. It is extremely important to point out that currently many young adults leave college in search for better-paying jobs as YouTube influencers, as they believe that being a YouTube influencer is easier and more financially rewarding than going to school.
Also, some have obtained international fame by producing content on YouTube and spreading their fame through Facebook and Instagram as well. However, like many things in life, there are two sides to every coin and unfortunately many have failed so badly that their YouTube account has been deleted or they haven't gained enough fame/popularity to obtain money through this platform.
YouTube banned several popular gaming channels claiming that they were violating community guidelines prohibiting content that promoted or encouraged violence/dangerous behaviors. However, YouTube never provided detailed explanations regarding specific infractions committed by gaming channels — particularly those featuring casino themes or online games — resulting in confusion and outrage among content creators and fans.
The decision to reinstate gaming channels on YouTube wasn't followed by any public explanation from the company resulting in speculation among users/content creators as to why this decision was made. While it's unclear whether external forces/influences played a role in reversing this decision, it appears likely that internal review/reconsideration at YouTube prompted the Reversal.
Content creators have suffered greatly from this decision as their ability to generate revenue through advertising has ceased entirely. Many popular content creators experienced closure/shut-down of their channels or restrictions limiting their ability to monetize their content or create new accounts on YouTube.
Public reaction towards both decisions made by YouTube has been overwhelmingly negative with many content creators/users expressing disappointment/confusion due to a lack of clarity provided by YouTube regarding their policy enforcement practices.
Yes — YouTube has faced numerous policy changes affecting content monetization and has resulted in widespread discontent among creators. One example is when YouTube changed its monetization policies in early 2018 requiring channels to reach higher levels of subscriber numbers to remain eligible for continued ad revenue generation. The backlash from this change ultimately resulted in public outcry until some aspects of the original policy were modified allowing affected channels to regain their ad notification privileges and revert back to their previous state prior to this change.
These policy changes demonstrate how vulnerable creators are dependent on platforms like YouTube for generating income through their content creation efforts. Furthermore, they emphasize the necessity for creators to utilize multi-platform approaches to engage with audiences — e.g., utilizing Facebook & Instagram — to avoid losing access to potential revenue streams should platforms decide to implement policy changes detrimental to creators' interests
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